It is (finally) a beautiful morning here in the South of France! Last week felt like a long week, too much of it spent inside and online. Quick email today and then I unplug for a few hours before I head off outside to chop some trees and get some vit D and open those shoulder muscles up. But first a couple of updates for you:
New Webinar Training Course Uploaded
There is no question about it, webinars are hot property right now. I’ve run a few in my time and nothing, and I mean nothing, has ever converted as well as a well run webinar. Notice I said well run – that is a crucial detail. Webinars can go wrong, webinars DO go wrong. They involve lots of technology and they’re live, it’s not a good mix. But you can mitigate the risk with good planning. In this 17 video training course Fran goes into detail about how you can run your an own effective webinars. What I liked most about this course is that it not only covers sales focused webinars but also meeting webinars and training webinars both of which can be an invaluable asset to your business and help to build that vital connection between you and your customers. Fran’s style is also very endearing, she’s easy to listen to and the +2hrs of quality content simply fly by. Check it out- Winning With Webinars Video Training
Plugin/Theme Documentation Links Updated
One of the biggest requests we’ve had in the past is for better documentation for the premium plugins and themes. We’ve taken this on board and where possible we’re directly linking from the plugin/theme page to the original documentation for the premium theme/plugin. For themes we’re also directly linking to a live demo page where you can see the full theme in all its glory before deciding to use it. You can see the links in the new info. box to the right of each theme and plugin page. We’ve also included the ‘retail value’ of each item so you can see exactly how much you are saving with your Profit Marketer membership. Clue: it’s currently more than $13k!
New Premium Plugin – Tipsy
We added a new premium plugin called Tipsy on Friday. I had a play with it over the weekend and it is really cool, you can add pop-up tooltips (that include text, images, videos or any embeddable content) to your blog’s posts, pages and widgets. I think I’ll be using this one on some of my projects in the near future. It retails at $75 but for Profit Marketer members it’s a free download.
Shiny Thing Warning
I saw a product launched last week that I think you should avoid if you stumble across it. It extracted closed captions and automatic transcription files from YouTube videos. The claim was that you could use this ‘secret’ vault of content to create your own articles. This is such a dumb idea. Here’s my 2 cents…
Firstly YouTube’s Automated Transcription files are an industry wide joke, they’re an experiment that Google has been running for many years and the results are still appalling. Go view the automated transcription on any YT video and see for yourself, the errors are laughable and you would spend longer correcting the numerous errors than it would take to create a new article from scratch, you couldn’t even spin these things.
Closed Captioning (subtitles) extraction works a lot better because these are created by a human being and attached to the YT video as part of the upload process. Hmmmm…. created by another human being equals copyrighted! You can’t just drag closed captions down and use them yourself, it’s scraping pure and simple. Sooner or later you will bump into the original authors copyright enforcement if you do this. If you’re spinning heavily or just pure blackhat then I guess there is some potential here.
Even if you don’t care about copyright infringement the final reason to avoid these transcriptions is because Google has already indexed this text! It’s not unique in the slightest. Goole own YouTube. Google used the captioning, transcripts and subtitles to index YT videos and ranks them accordingly. Google is all over the transcripts of these (auto and manual) like ‘white on rice’. There is nothing secret or unique or hidden about this content.
IMHO you’d do well to avoid this technique.
Founder Members Update
If you’re a founder member of Profit Marketer (Profit.FM) then you’ll be getting an information email sent directly from our membership notification system later today. Keep an eye out in your inbox for that. If you’re not a current member then you can grab seven days complete access to Profit Marketer for just $1 here!