You may have noticed I’ve been a bit quiet lately. This normally means one thing – that I have something new in the works! And on this occasion that is definitely the case.
In fact I have a LOT of new things in the works, but before I give you the details let’s take a step back in time…
Since I inherited Profit Marketer I’ve been trying to figure out what it did well, what it did badly and what needed changing in order to move forward. People naturally resist change and, for a while I did too, so Profit Marketer has remained in virtually the same form for the past 6 months.
Well not exactly the same. It has grown, significantly. We’ve added even MORE new premium themes and software. Thousands of dollars worth in fact. But aside from that, not a lot has changed.
Can’t Cook, Won’t Cook
My epiphany came one sunny day about 2 months ago. I was at home and planning to cook a nice dinner. I realised that we had run out of cooking salt. Not a big deal normally so I headed out to a local supermarket, “this shouldn’t take too long” I figured. How wrong I was…
The supermarket I chose was a a large new one (think French Walmart) that I hadn’t been too before. I walked through the doors and looked around this vast new space and then I noticed how I felt, I felt overwhelmed. This wasn’t right.
I was confronted with aisle upon aisle of things I didn’t need today. I didn’t want bread or milk or pair of Crocs or a washing machine, just a simple box of cooking salt! I almost turned on my heels and walked right out but needs must, we had guests inbound for dinner so I ploughed on in.
Of course, after a lot of hunting around and wasted time walking up and down irrelevant aisles I eventually found my salt, it was tucked away on aisle in amongst a thousand other condiments. I grabbed it (and paid!) and left. My quick trip had turned into a much longer affair.
It was later on that evening that the penny really dropped. I thought about the feeling of overwhelm as I entered the store – is that what Profit Marketer Members feel when then get inside our members’ area? It was certainly a similar feeling to how I feel when I try to administrate the members area. And I’m supposed to know it inside out!
I looked back through some of the ticket and forum archives and there was definitely a thread running through a lot of them. Where, how, why, what? Members where feeling overwhelmed.
I came to the rather epic conclusion Profit Marketer is simply too BIG! It is vast, a colossus. But bigger does not mean better. More ‘stuff’ doesn’t necessarily equate to more value for members. PM has been trying to deliver a lot but in many cases has simply ended up causing confusion. We started out with great intentions but Profit Marketer had definitely lost its way.
So two months ago I sat down and drew up a new plan of attack!
The first thing I did was to look deep inside Profit Marketer and identify what the real ‘assets’ actually are. It became clear pretty quickly that is was the products themselves. We have some amazingly powerful software hidden away deep inside the Profit Marketer membership.
Some of these hidden products had never been sold to the public before but where still proving immensely popular with those members that had been tenacious enough to pick through all the other noise and actually find and install them.
The feature-sets of these hidden tools eclipse most of the tools that are currently being release every day and yet I was hiding them inside Profit Marketer, with barely a mention on the sales page. It was like preparing an amazing gourmet meal and then hiding it amongst a ten dollar ‘all you can eat buffet’. Utter madness!
To confirm my thoughts I approached a few fellow (and better!) internet marketers and showed them what was hidden away inside Profit Marketer. They agreed, this current situation was crazy.
It was not only the fact that these hidden gems are not being sold that was causing a problem. They where also so hidden they where not being developed any further! Why would you want to develop something that wasn’t even for sale. Duh!
So that’s it in a nutshell – Profit Marketer was going to be broken up into much more manageable (and hence more valuable) chunks.
Straight away I knew didn’t want to do this alone, this was going to be big project, I needed some help. Some of the marketers I approached for advice also expressed interest in selling and supporting the products themselves. Things where starting to come together…
We’re now two months on and today sees the first stage of the new plan come to fruition. The first stand-alone product is being released to the public. It’s called the Ultimate Social Plugin and its being released by GazMat Ltd by Matt Garret.
Another product will follow in the coming weeks called WP Spin. Then a brand new keyword research tool and so and so forth until Profit Marketer has been turned completely inside out. For the better of course! I’ll keep you informed.
Some of the initial discussions revolved around launching new rebranded versions of the Profit Marketer plugins as stand-alone products but keeping the existing versions inside Profit Marketer. After some thought I pushed back on this concept. I didn’t want multiple versions of the same product out in the wild, this can lead to fragmentation and confusion.
It also means that the product that is earning the most money will always get the most attention, that would inevitably be the product for sales outside of PM. Potentially leaving the PM version languishing behind in terms of features and functionality.
Instead I wanted the new versions to be the ONLY versions. These would get 100% of the focus from everyone involved. But what about the existing Profit Marketer members? There was some suggestion about discounts & bonuses for you guys but to be honest none of it felt fair.
You’ve paid for these products already and I think your license should simply be transferred over to the new rebranded products. So that is what I am going to make happen.
Ultimate Social Plugin is going on sale tomorrow for $67, but you get it for free today.
This is the full-monty, unlimited, developer license too, no site caps or limits for you guys. Matt has some fantastic plans for the Ultimate Social Plugin and I am sure with him at the helm it is only going to go from strength to strength.
Go and Get It
Social.FM will be going away in the next 7 days. You should upgrade to the new Ultimate Social Plugin as soon as possible to avoid any interruption in service.
To get your 100% discount on tomorrow’s Ultimate Social Plugin launch simply look out for the email from Matt Garret sent in the next few hours entitled Product Delivery Confirmation. You’ll find full details on how to generate your license keys and download links inside that email.
Any questions then don’t hesitate to leave a comment below.