One of the sub-courses I was planning on adding to Profit.FM was a course on
how to use Google Plus and Google’s Authorship Microdata enhancements to
boost your Conversion Rate in Google’s search results and to Boost your own
As you know, branding is one of the most important aspects of establishing
authority and when you put the 2 together, you end up with much higher
conversions from click to profit than you can do without them.
This is just as important on your Blog as in the Search results.
You can and will get more clicks in Google when you have a nice picture of
yourself in the search results with a nice additional link to even more of your
You see, by linking all the content you create on your blogs to your Google
Plus profile, you allow Google to associate that content with you and link it
all together in Google’s search results as well.
For example, if you go to Google right now and type in:
mike johnson profit.fm
You will see a listing there with my picture and 2 additional links which say,
“By Mike Johnson” – this links to my Google Plus profile
“More by Mike Johnson” – this links to all the content I have created from
which I associated with my Google Plus profile.
The thing is, this can be a part of every single Post you create which gets
listed in Google. This is extremely powerful. I have only been using this
for a few months myself and have seen a tremendous boost to how many
people click on my listings in Google which are NOT Ranked in the top 3
search results, yet still get clicked on because my listings show Authority
which other listings do not.
In the future, I see a lot more people using this, but right now, this is very
limited. It is definitely time to begin using this in conjunction with your
Blogs. I am going to go over this very briefly in our Live Training event
next week and as I said before, I was planning on adding a full sub-course
to Profit.FM on this subject in the near future.
Today though, Tim and Anthony Buchalka have released their Google Plus
Conspiracy Code product and after reviewing it for Tim, I am happy to say
it is a lot more thorough than what I would have done. They did a good
job on this product, although I don’t like the name very much (too hyped).
What this product provides is a Step by Step roadmap to using Google Plus,
Authorship, Microdata enhancements, and more. Plus, they have a One
Time Offer on 2 WordPress Plugins which make the entire process so much
You see, to get setup in WordPress right now, you have to add your Google
Plus code correctly and you have to associate it with your Author profile.
This can be an extremely tedious process, especially if you do not like
messing with the code on your WordPress blog.
With one of the Plugins: The G plus Authorship WP Plugin, you can do all
of the setup for this in just a few minutes as opposed to the lengthy
process I have been going through now. The second plugin, the Google+
Streams Plugin, allows you to show your Google Plus Updates as a widget
in your sidebar of any Blog.
Google has now integrated Google Plus into everything. As a marketer, it
is now an essential part of what you need to do in order to set yourself
apart from the crowd and get noticed, build Authority, and to continue to
brand yourself effectively.
You can check this new product which has just been released this morning