Okay, so as you all know by now I’m quick enough point out what doesn’t work and what you should be avoiding. But one of the questions I was repeatedly asked in response so what does actually work?
The answer to this is very easy for me and it will never change, my answer is simply content works!
It does not matter what plugins you buy, what ebooks you read or what gurus list you subscribe to, without content you have nothing, nada, zilch. Content truly is King and if people tell you differently they’re wrong.
The internet is 100% content (albeit in many forms). The internet is not backlinks or likes or votes or comments or whatever else – these are simply things that are you do to content,. Without content none of these things would not exist. With out being too dramatic I think we can all agree that without content the internet would not exist.
Content creation is truly the most unique activity online because it can genuinely provide you with a completely passive income. Every piece of content you publish can be viewed as a stand-alone asset in its own right, an asset that can (and should) be earning you income for years to come.
Content can earn you money without keyword research, SEO, backlinks, retweets, likes or whatever new social signal is flavour of the month. An article or blog post written today can be indexed in minutes and earning you income directly or indirectly forever without you ever touching it again. Income doesn’t get any more passive than that.
So if content truly is king why isn’t everyone simply writing new content all the time? That’s a very simple answer too – it’s because most people (me included) find writing content extremely difficult. Almost painful in fact, it is a skill that can be learned but that very few of us are born with. But the fact that the majority of people find creating new content difficult is a truly good thing, and here’s why…
This natural barrier to entry means that there is huge disparity between the 99% of people who are information consumers vs. the 1% of information publishers. This is great news for you & me because most information consumers are also buyers that are spending vast quantities of money online. We can have our share of that spending. In order to do take our share we simply need to make sure we’re on the right side of the fence. We need to be publishers – the one percenters.
If you’re already one of the lucky ones and you are gifted with the natural ability to write good content please, please, please stop consuming and start publishing right now. In fact stop reading this post. Go and create articles, blog posts, ebooks, comments – it doesn’t matter what you choose. Don’t sweat the small stuff, use your gift today, start publishing and don’t look back. Publish as much as you can, as quickly as you can on whatever subjects that interest you. It will pay you back, I guarantee it.
But what about the rest of us? The other 99% who find creating new content difficult. What are we to do?
Well please don’t give up hope, help is at hand. We can become publishers too, we just need a little more help. Technology has moved on and it can now be leveraged to help us overcome this barrier so that we too can join the 1% and become online publishers instead of just online consumers.
It’s at this point that other marketers normally start talking about outsourcing your content creation and this is definitely one avenue to investigate but it’s not without its problems. Initially it’s very hit & miss and it is also very expensive to get quality content to publish. In addition you are not addressing the core issue – you need to learn how to create content, not someone else. Once you have that skill mastered then and only then should you think about hiring others.
Initially what we need is a low-cost, easy to use system that will enable us to learn as we go and increase our publishing output over time as our skills and familiarity with the tools and technology increases. Does that sound about right?
The first problem we need to tackle is what to write about? Anyone familiar with writer’s block? The inertia you feel as you sit down to begin publishing. It’s hard to overcome on your own. I should know, it took me over an hour of faffing around online before I finally overcame the inertia to write this post to you today. It’s a tough thing to beat.
To overcome this you could simply pick a subject you’re interested in and then Google it. Read the top ten results to learn about the subject and then rewrite the key points in your own words adding in any extra value from your own experiences. This works, it really does. It’s also completely free. But there are some costs to be aware of:
- Google doesn’t always return content focused results, often you’re going to get store based pages with little or no inspiration contained.
- Most of the content Google returns is under copyright of the owner, this isn’t a problem if you’re rewriting it completely but it can be a slow process until your skills improve.
A fellow internet marketer called Dejan Murko also recognised these problems so he built his own solution and he called it Big Content Search. Like all the best solutions Big Content Search manages to provide a very powerful service inside a very elegant wrapper.
Big Content Search gives you the ability to perform a live database search across hundreds of thousands of private label rights articles and ebooks. Private Label means that every item of content in Dejan’s database can be used (however you want) to create and publish your own content.
With Big Content Search you can perfom a search for you chosen subject matter in seconds you’ll have a bunch of well-written, reusable content items that you can leverage in your own sites.
Dejan has also just updated BCS to version 2.0, it is now bigger and better than ever before and I have absolutely no hesitation in recommending it as a solution to help overcome your content creation problems and start building your own network of content assets online.
Now do I recommend that you take the PLR content directly from Big Content Search and place it directly onto your own sites. No! Please don’t do that. This content is extremely valuable but it won’t help much if you re-publish publicly as is.
You’re going to need to re-purpose the content first to get the maximum effect from this. It’s not hard to do and that’s exactly what I’m going to talk to you about in tomorrow’s post.
In the meantime go an check-out Dejan’s Big Content Search, it’s only a $1 to look around inside and have a good play. I think you’re going to like it.
ps. If you click on the links above and try Big Content Search I will receive a small commission from Dejan. I understand if you are concerned that this fact might bias my opinion of the product. Needless to say it does not, I tell it how it is, but I know a lot of marketers do recommend products with little or no knowledge how they can help (or hinder) your business. To remove any concerns you may have simply Google the phrase “big content search” and follow the link – that way I don’t get paid any commission and you can try out his excellent service without worrying about review bias, no hard feelings on my part, I just hope it helps you take action today and that I can earn your trust in the future.
pps. If you found the information in this post valuable or have a question please do leave me a comment, hearing back directly from readers really helps get my creative juices flowing for the next post.